Ask Whether Your People Have The Right Skills.
Time after time I have heard people involved in various business development activities saying … “oh we tried that particular business development or marketing initiative and it doesn’t work” free books download. If you have ever said this then please, please think again.
All too often, when I have had the chance to take an up close and personal look at why a particular initiative has failed, believe it or not about 80% – 90% of times I find it is not the particular idea or activity at all that is inherently flawed, but the way in which it has been executed by the people in the organisation ds roms german download for free. In other words the lack of appropriate personal performance business development skills of the individuals is the problem.
Let me give you an example ebooks iphone for free. One law firm I advised some time ago came up with what seemed like a particularly good idea for a new service idea. With great optimism, they decided to launch it, quite rightly, by sending a letter to their existing client base herunterladen. Disappointingly, the results were poor and very few of their clients seemed interested at all. Following a heavy meeting to discuss what had gone wrong, the firm dropped the idea, having concluded philosophically … “well it seemed like a good idea, but it just doesn’t work”.
When the firm told me this story, I asked them to show me what they had done hypnosis scripts for free. Once I looked into it, I could instantly see why the idea hadn’t worked. The concept was fine, but the problem was that the letter they had sent out to promote it was worse than useless minecraft herunterladen mojang. It was written by people who had no professional experience or understanding of drafting influential promotional copy, who actually admitted they were not good at writing marketing materials herunterladen. Despite this admission however, the one thing they never considered was blaming themselves for the lack of results.
I persuaded them the idea was good after all, showed them how to change the letter and gave them some basic training on how to draft copy that actually gets results guardo fit coach hr slim app download. The outcome … well they tried the idea again with the new letter and this time pulled a huge positive response.
I do not tell you this to boast, but as a simple and powerful warning against the notion of always blaming the activities, rather than the people, partners and individuals who attempt to implement them.
If something hasn’t worked ask yourselves … “do our people have the necessary business development ‘personal performance’ skills?
Ian, I see the evidence this within my role at certainty.co.uk which is a business development/marketing/client care initiative for law firms and their clients. Firms will be excited at the opportunties we can provide them with but some, ultimatley, fail to implement correctly or present to their clients correctly. This leads to a view that the initiative doesn’t work though the reality is different. We have invested time and resource into ensuring that firms are trained properly and this often reverses the situation into a very positive and productive one.