by Ian_Cooper | Aug 9, 2013 | Business Development Advice And Tips, Profiles
In the world of business, the package holiday sector is just about as competitive and challenging as you can get. However, if you want a ‘masterclass’ on product differentiation and concept branding, then look no further than Thomson’s Sensatori holidays. Having just...
by Ian_Cooper | May 30, 2013 | Business Development Advice And Tips, Profiles
Viking River Cruises announce the launch of its ocean cruise line. I have used Viking River Cruises as a case study on numerous occasions, to illustrate how it is possible to use outstanding ‘customer service’ as the strategic driver to business...
by Ian_Cooper | Apr 22, 2013 | Business Development Advice And Tips, Profiles
Two of the keys to business success, that I regularly write and speak about from a business development perspective, are ‘differentiation’ and ‘quality of service delivery’. It was music to my business ears therefore when Jeremy Ellis, Marketing Director of TUI UK,...
by Ian_Cooper | Jan 31, 2013 | Profiles
What is the difference between value and price? Is quality and luxury the same thing? How do you engender such a level of trust from your customer base, that they will willingly pay premium prices in a vicious global recession? These were just a few of the business...
by Ian_Cooper | Oct 18, 2012 | Business Development Advice And Tips, Profiles
John Roberts, Chief Executive of Appliances Online is changing the face of white goods retailing in Britain and re-defining the concept of online customer service. Many senior business people, talk about delivering great customer service in a very clinical way. In...
by Ian_Cooper | Oct 3, 2012 | Profiles
Backstage Business Development A great way to improve your own business development, is to understand and model the mindset and strategic concepts behind those individuals and businesses who have experienced real success. In the first interview in the ‘Backstage...
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