If you understand this let me know!
Here is part of an introduction from a strategic business development plan, written by an expensive consultant:
“The interface needs to be transformational and integrated, in order that your customers and stakeholders fully migrate towards the business re-engineering process that will be necessary, to gain full exposure and penetration of the demographic. This will trigger the internal paradigm shift, which will create greater strategic synergy across all external operational functions”
Wow, that’s an easy one to get sorted! If any reader understood this please e-mail or call me with an explanation and translation please, because I certainly don’t!
All too often, plans and the planning process are dressed up to sound more complex than they need to be. Ditch the meaningless, vague, pseudo-academic business jargon and executive waffle behind plans like this, along with anyone who wants to write such stuff for you. Just keep it simple. In practice, you should know that your ability to implement a business development plan will increase in proportion to the simplicity of the plan and its language.
Anyone got examples to share?