Keep this thought in mind in your next business development meeting:

Every now and then I like to share simple thoughts, comments, quotes and little pearls of wisdom that others have found helpful! This opens the ‘Financial Times Guide To Business Development: How To Win Profitable Customers And Clients’ book.

Knowing something, isn’t the same as deciding to do something!

Deciding to do something, isn’t the same as actually doing it!

Doing it, isn’t the same as doing it well!